October 20, 2016

Influencer and Founder of 

Netherlands based Oumayma, is our Style Insider this month. Inspired by her Moroccan roots, Oumayma combines everyday essential clothing with statement pieces to give an overall individual yet effortless look. We discover how Oumayma got into fashion, which VERSED pieces are her favourite, and what trend you should be into now...

How did you get into fashion and what influences your style?
I always had a passion for fashion and photography. My father was a photographer and I think that is how I got inspired. Every morning before I used to go to school, I would look at platforms such as Lookbook and Chictopia to get inspiration for my school outfit. I used to see all these cool bloggers and I started wondering how I can also become one like them. I always wanted to do something in fashion and that's how I actually started. My intention was always to build up a Fashion portfolio for my future. Something that could help me find the job of my dreams in fashion.  
What will be your key item this Autumn?

Probably velvet and metallic eye-catching boots/shoes to complete my look. I'm huge fan of the statement-shoes. 

What is your favourite piece of VERSED jewellery and would you style it?
 I love love love the Linda Hoop earrings so much. I would style them with a simple silk white shirt and a perfect pair of mom fit jeans. I love it!


What were the most interesting trends you noticed emerging from Paris fashion week?
It has been interesting to see that velvet is still going strong, literally all velvet everything. I noticed a lot of the Street Style fashion pack all were wearing velvet items, from boots even till accessories. As you can see in this look (pictured below), I've styled the Heidi earrings together with a red velvet bomber. Everyone is loving velvet, you can see it coming back in each fashionable store window. 
What item could you not live without?

My silk shirt. When I have no idea what to wear, I put on my silk shirt with a perfect pair of jeans.

To be inspired by Oumayma's style follow @oumaymaboumeshouli or visit her blog at

For more style inspo read our 'HOW TO WEAR: THE IT LIST'.